Published On:
October 22, 2025
Updated On:
October 22, 2025
Zepto is piloting a bold new model that lets users book verified land plots in under 10 minutes. By merging its quick-commerce DNA with proptech and fintech capabilities, Zepto aims to make property buying fast, transparent, and digital-first — while still aligning with India’s legal and RERA framework. It’s a glimpse into the future where real estate is no longer a slow transaction, but an instant, secure experience.
Zepto, the brand that redefined speed for India’s grocery shoppers, is now stepping into a completely new space — real estate. What began as a quick-commerce company delivering milk, fruits, and essentials in under 10 minutes is now making headlines for turning land buying into a 10-minute digital experience.
This is more than a pivot. It’s a signal that India’s next big tech disruption might not come from AI or EVs — but from the fusion of quick-commerce and property tech (proptech).
Real estate transactions in India have always been the opposite of quick — slow paperwork, multiple site visits, uncertain pricing, and endless middlemen. Zepto’s new pilot project aims to compress the entire discovery and booking process into minutes, letting users view verified plots, check ownership documents, and even reserve land instantly.
The process is simple:
That’s it — no brokers, no weeks of back-and-forth, and no offline chaos.
Zepto’s 10-minute grocery empire is built on a powerful backend — real-time logistics, verified inventory, fast payments, and location-based service optimization.
That same system can now be repurposed for verified real estate listings. The company can onboard developers, cross-verify titles, and integrate fintech partners for secure payments. Once the user confirms, the booking is recorded digitally, and the property developer or seller takes over to complete legal registration.
The result: a 10-minute property purchase experience — where the speed of e-commerce meets the credibility of regulated real estate.
India’s real estate ecosystem has struggled for years with trust and transparency. Buyers face delays, fraud risks, and a lack of verified data. By introducing verified, time-bound transactions through a digital platform, Zepto could solve two chronic pain points:
1️⃣ Speed: No waiting for brokers, appointments, or long payment cycles.
2️⃣ Trust: Verified listings, RERA-backed projects, and transparent documentation.
This democratizes access — allowing even first-time investors, NRIs, or small-ticket buyers to explore real estate ownership with confidence.
Zepto’s move isn’t an isolated experiment — it’s part of a global trend.
Across the world, platforms are merging fintech, quick-commerce, and real estate into one seamless experience.
Imagine this future:
If Zepto’s pilot succeeds, it could push Indian developers, banks, and regulators to accelerate digital transformation in property sales.
It’s important to clarify that “10-minute land deals” don’t mean legal ownership in 10 minutes.
Land registration, KYC checks, and local government verification still take time.
What Zepto is digitizing is the front-end process — discovery, verification, and booking — turning what used to take weeks into minutes. The backend (documentation and registration) still follows legal norms.
That said, this move could streamline India’s fragmented real estate experience faster than any policy ever has.
Zepto’s expansion from groceries to ground isn’t about selling land — it’s about changing expectations. It’s about proving that even in one of India’s slowest industries, speed and trust can coexist.
If real estate can be bought as easily as ordering dinner — with full legal compliance — that’s not just innovation.
That’s history being rewritten.
